With the introduction of a new on-line parts catalog, access to Kia parts and accessories will be easier and more efficient than ever.

The new system was developed for Kia Motors America by ITP Strategic's Torrance, California, office. By integrating data from Kia's management system and their parts and accessories catalog data, ITP Strategic has significantly expanded Kia's ability to channel business to their dealers and supply parts to independent repair shops. Individual "do it yourself" customers who, up to now, have purchased Kia parts and accessories over the counter, can also enjoy the advantages of purchasing products on-line.

Kia's new on-line parts and accessories catalog provides convenient access to an extensive amount of vehicle information, including parts data, photo images and over 500 dealer inventories. Users will also appreciate the fact that the system includes a dealer locator as well as advanced search capabilities to help locate a specific item.

With the new system in place, Kia will gain the in-house capability to create parts information from a single source which can then be used to publish to print, CD-ROM, microfiche, and on to the Internet.

Kia's on-line parts and accessories catalog is located at www.kiausaparts.com . Anyone wishing a demonstration of its features and capabilities can request a Vehicle Identification Number.

An international company with 22 offices worldwide, ITP Strategic offers clients a wide range of communications-based services, including technical publishing, training, cataloging, marketing, sales promotion and web-based solutions and maintenance.

For more information concerning Kia's new online parts and accessories catalog or ITP Strategic, please contact ITP representative Paul Burke by phone at 310-323-9865 x204 or at the following e-mail address: pburke@itp-usa.com